As the retail industry turns increasingly digital, customers are now more well-informed and connected than ever before. To take on this challenge, and drive significant customer engagement, retailers need to blur the lines between the offline and online retail experience. This calls for making data analytics—operational and customer—a key component of an organization’s growth strategy.

In our latest white paper, Retail Analytics: The 5 Keys to Success for Customer Analytics in the Retail Industry, we focus on how data analytics can help retailers to better serve their customers and in turn increase conversion rate, loyalty, and ROI. We go over the importance of having a personalized shopping experience for your customers and how to build an effective personalization strategy.

This latest piece is a follow-